A graphic designer is someone who creates visual content that can communicate a message. Any concept, when explained visually with the help of images or diagrams, becomes clear and exciting to an audience. That is where the significance of graphic designing lies. A graphic designer should know the basics of designing, such as color theory and patterns. The designer must understand the requirements of the user and create designs accordingly. Designing not only means creating websites, it includes designing business cards, logos, brochures, presentations, reports, apparel designs, etc. With the current demand, there are multiple available jobs for graphic designers.
If you are good at graphic designing or passionate about it, it will be useful to know about the various graphic designing jobs available, so that you can prepare yourself for the ones that fit you best. Let’s explore what’s available for aspiring graphic designers.
1. Web Designing
Every business requires a website of its own to extend its functioning in the market these days. This requirement leads to the demand of web designers, thus opening up vast freelancing opportunities.
2. Multimedia Designing
Multimedia designing implies combining the different forms of media like text, audio, video, and images, to create informational content. Since it involves a combination of art and technology, it requires both creativity and technical skills. Graphic designers can use their animation and other multimedia related skills to become a full-time multimedia designer. As a result, these skills can be used to edit videos, create animations, and create digital images. A multimedia designer must maintain an effective portfolio to grow their client base.
The film and TV industry require multimedia designers to create their visual content and provide special effects. Advertising agencies hire them to create promotional videos that advertise their products or services. Gaming industries require specialized multimedia designers to create the best content and special effects for their video games.
Hence, there are many opportunities open for a multimedia designer, and the pay scales up proportionally to the quality of work delivered.
3. Art Director
Art directors represent a concept visually and enhance the overall look and style of an advertising campaign, a promotional video, or a publication. Notably, such roles require a strong understanding of art, photography, typography, graphic design, good conceptual skills, and fluent communication skills to deliver the best to their clients. Art directors are required in various fields. Publishing industries hire an art director, to look over the layouts of newspapers, magazines, and to design the cover of books and novels. In the film industry, art directors collaborate with the set directors, to select the appropriate props for the set. Together, they are responsible for the set’s design.
Also, most of these art directors go on to set up their own company, after accumulating industry experience.
4. Photo Editing
It’s quite common to see people, clicking, editing and enhancing photos, for uploading, onto their social media accounts. Every product sold online also requires photo editors that can provide high-quality pictures, for displaying, across various media.
5. UX Designing
UX (User Experience) designing refers to creating products that can provide a relevant and desirable experience to its users. A UX designer identifies the user’s needs and behaviors and formulates the required designs based on the research. Designing not only means to render something that looks pretty, but it must be able to solve user problems and improve usability and accessibility. After designing, the UX copy is written and then tested for accuracy and efficiency. It is finally sold to the clients. It is crucial to satisfy the users by solving their complications and rendering the website user-friendly, and this is the primary goal of a UX designer.
6. Mobile Designer
Mobile phones have become an integral part of our lives, and mobile applications need to be well-designed to cater to user needs. Many mobile phones exist in the market with different screen sizes and specifications. It is required that the mobile web must be well-designed so that it can function smoothly on mobiles of varied screen sizes. Mobile app designing involves creating a user-flow diagram for each screen, creating wireframes, choosing design patterns and color palettes, creating mock-ups, creating a prototype, and testing it with users, and then giving a final touch with the coding, thus creating the application. There is a lot of scope for mobile designers as mobile phone technology is scaling, tremendously.
7. Brand Identity Designing
In brand identity designing, the designer needs to create a visual image/aesthetic for a brand. Its purpose is to increases the company’s sales and brand awareness. It includes designing the company’s logo, business cards, various media, promotions, campaigns, etc. There are a few companies whose advertisements and brand identity give us an exact idea of their offerings. This is all because of the effective design employed by them. An ideal brand identity design would stay in the public’s mind for long and would also reveal the company’s vision. For this reason, brand identity designing is an important marketing tool.
To accomplish this, companies require a skilled designer. Certainly, the ideal designer would be able to creatively blend text, images, and short messages into beautiful designs, that precisely convey the goal and vision of the company. Above all, as the company’s image is at stake, they pay such designers a lot to create attractive designs for their branding.
8. Logo Designing
Logos are a great way to identify a company, and most successful companies have logos that stand out. A logo is a visual symbol of a company, and it represents a company’s identity. Logos can depict the name of the company, the product that they deal with, their service, the organization, etc. It involves the use of letters, images, design, colors, shapes, and a theme. Consequently, companies tend to spend a lot on designing a creative and innovative logo, that would stay in the minds of the people for long. If you’re a graphic designer, this is a space worth exploring!
9. Layout Designing
Any periodical or a book or a magazine would look worth reading if its layout is attractive. This indicates the importance of layout designing and the skills that layout designers bring to the table. Books, magazines, brochures, flyers, and posters require layout designs. These designers make sure that the images and the text are aligned well and are in conventional size. As a result, this guarantees readability.
10. Package Designing
A product must be packaged well so that it can be stored or transported efficiently without getting damaged. Certainly, apart from this aspect, the packaging of a product can also provide other advantages. It proves to be a great marketing tool. The creative packaging of the product reveals a lot about the company and also makes the product look attractive. After all, attractive packaging can influence customers to consider buying it. Hence, package designers are also in demand for smart design solutions.
Graphic designers have a great scope in the market as they play a significant role in creating a company’s aesthetic. It is important to understand graphic designing, computer technology, and have a sense of creativity to succeed in this field.